Apparently Apple and Microsoft have took on the tactics that Coca Cola vs. Pepsi, and McDonald’s vs. Burger King used back in the 80′s. To be fair the first shot over the bow with their “Get a Mac” TVCs. Microsoft this year decided to spend USD300 millions on an advertising campaign to savage the poor [...]

New iPhone Ads: what Mac ads should be

June 5, 2007 Opinion

For the past 23 years the Mac OS had shined against most operating systems, particularly Microsoft Windows OS. Although Apple, particularly Steve Jobs, had always had the believes that the product will speaks for itself. Where as, Microsoft had a powerful market machine and able to successfully sell an obvious inferior product. So hopefully these [...]

Window Dressing

May 1, 2006 Observation

It is about time that Hong Kong advertiser; or to be more exact window dressers, come up with some original ideas. It is rare that any retail stores in Hong Kong takes the time to create a window display that is original, attractive and able to draw the passer-by into the store or at [...]

New Apple iPod® TVC featuring U2

October 12, 2005 News

Here is the latest TV ad from Apple for their new 5th generation iPod® Video featuring the music group U2. read more | digg story

Switch Or Not To Switch

February 17, 2005 Advice

About 3 years ago Apple Computers began an advertising campaign and section of their web site; “Switch” dedicated to the Windows users who recently switched to the Macintosh platform, or as Apple puts it “seen the light”. The just of the campaign was just to share the stories and experience of prior Windows users who [...]

Question What’s Advertised

March 27, 2004 Observation

One cannot always believe what is advertised!While sitting at a Starbucks in Causeway Bay; which I often do. I notice the truck in this photo. Would you think twice about hiring this moving company, “Reliance…”?Take a look at the cartoon egg on the side of the truck. Do you see what I see?I guess in [...]

Make a Stand

October 7, 2003 Observation

This is a picture of a Coca Cola retail stand in the middle of no where near a small fishing village South of Hua Hin, Thailand. It shows that Coca Cola will go to no end to eliminate the competions.