Vinko’s Thoughts On…

For the past 23 years the Mac OS had shined against most operating systems, particularly Microsoft Windows OS.

Although Apple, particularly Steve Jobs, had always had the believes that the product will speaks for itself. Where as, Microsoft had a powerful market machine and able to successfully sell an obvious inferior product.

So hopefully these new iPhone ads are signs of Apple’s marketing attitude changing for the better.

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It is about time that Hong Kong advertiser; or to be more exact window dressers, come up with some original ideas.

It is rare that any retail stores in Hong Kong takes the time to create a window display that is original, attractive and able to draw the passer-by into the store or at least stop and look.

This particular retailer used the pictured window display to set up two XBox game station for visitors to try a racing game that contains ads of the products that the store carries.

Here is the latest TV ad from Apple for their new 5th generation iPod® Video featuring the music group U2.

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About 3 years ago Apple Computers began an advertising campaign and section of their web site; “Switch” dedicated to the Windows users who recently switched to the Macintosh platform, or as Apple puts it “seen the light”. The just of the campaign was just to share the stories and experience of prior Windows users who recently switched to the Macintosh platform.

With PDAs there had been a similar migration, but from Palm OS to Windows Pocket PC, but the stories and experience is not as favorable for Microsoft.

I recently was speaking to one such PDA user who switched from a Palm device to a HP iPaq. One important thing is that this individual had been a happy Palm user for many years and the only reason she is using an iPaq is because her previous Palm died on her, and her (non-technical) boyfriend decided to buy her a replacement, but bought her in stead a HP iPaq.

For a layman average PDA user, the iPaq and more specifically the Windows Pocket PC is not as easy to use and more complex compared to the Palm OS. After a few months use of the iPaq she is now fallen back to use Post-It Notes. It got to a point where she has Post-It Notes stuck to the back of the iPaq. Now that is ironic. Unfortunately, I did not have a camera with me otherwise I would have a picture of it here.

This individual has decided that she will purchase a new Palm device very soon.

So as you can see forcing people to switch is not the right approach. Apple and Steve Jobs had the right idea. Steve always thought that his company has good products and they will just speak for itself. So he and his company just concentrate on developing amazing revolutionary products.

One cannot always believe what is advertised!While sitting at a Starbucks in Causeway Bay; which I often do. I notice the truck in this photo. Would you think twice about hiring this moving company, “Reliance…”?Take a look at the cartoon egg on the side of the truck. Do you see what I see?I guess in this case the word “Reliance” may not apply.

This is a picture of a Coca Cola retail stand in the middle of no where near a small fishing village South of Hua Hin, Thailand.

It shows that Coca Cola will go to no end to eliminate the competions.